The “Death by Pilot” Habit
Some organisations treat pilot programmes like a warm and comforting security blanket. It starts with good intent: “Let’s test this first.”
Fair enough. A smart experiment can surface insights, reduce risk, and fine-tune delivery. But when the test becomes the destination, not the launchpad, you’ve fallen into the “Death by Pilot” trap.
Pilots should be springboards, not safety nets. But in too many organisations, “Let’s run a pilot” has become corporate code for we’re not ready to commit. We’ve all been there before; multiple waves of trials, stakeholder fatigue, feedback loops that go nowhere, and a growing suspicion that no one in management actually intends to make a decision.
When testing becomes an excuse for indecision, it’s no longer a useful iterative progression, but a delaying tactic. At best, it’s poor planning. At worst, it’s cowardice dressed up as prudence.
The cost? Change fatigue. Erosion of trust. People lose interest, disengage, and rightly question why this is happening yet again. All the potential of the transformation is worn down by inertia, overthinking, and a complete lack of ownership. It’s no wonder that 70% of transformations under-deliver on their promise.
Real experimentation comes with intention. A start and end. A decision point. Accountability. The goal is learning and action, not perpetual limbo. Leaders need to be brave enough to test, learn, and then commit.
If your organisation is still stuck piloting the pilot of the pilot, you need to take a long, hard, honest look in the mirror. Pilots in themselves aren’t the problem, but piloting without purpose is. Progress is what happens when clear decisions are made and clear direction is given.
That’s what real change leadership is about.
Welcome to the Friday Confessional. If you know, you know.