The Sin of Change Tourism
You know the type. The senior executive who volunteers to “sponsor” the change programme, because it looks good. Because it’s high-profile. Because it’s destined to be a success (fingers crossed). They’re front and centre at the launch, delivering a rousing speech peppered with clichés and all those corporate buzzwords we love to hate. Maybe internal comms has organized a town hall. Maybe there’s a LinkedIn post, smiling selfie with the team. And then… they vanish.
Welcome to the Sin of Change Tourism.
These executives are not sponsors in the true sense of the word. They’re glory hunters, chasing visibility, not responsibility. They dip in for the highlights, then retreat to their corner office, leaving others to wade through the complexity, ambiguity, and resistance that real change work requires. And when the going gets tough, they’re on a business trip, a client visit, i.e. nowhere to be found.
This sin shows up most clearly in large, multi-site or global transformations. Executives from head office fly into local sites, deliver a well-rehearsed show of support, maybe tour the floor, shake some hands, pose for pictures—and fly out again. Local teams are left to deal with the fallout, while the same leaders who offered superficial solidarity continue to rain down new initiatives from afar, disconnected from local realities.
But change is leadership work, real work. Real sponsors show up consistently. They engage when things go sideways. They make hard calls. They stay visible long after the buzz dies down. Without that sustained presence, the message is clear: this isn’t a priority any more. And that’s when momentum dies, belief erodes, and cynicism sets in.
The damage goes deeper than poor delivery. It sends a cultural signal that change is something you offload. That visibility matters more than accountability. That the tricky work of enabling transformation is someone else’s problem. And when that mindset seeps into the organisation, the rot begins and the project is destined to the grave, along with the other 70% of failed transformations.
So if you’re sponsoring change, ask yourself: are you truly leading it?
Because if all you’re offering is a few pep talks and a profile photo, you’re not sponsoring. You’re sightseeing.
Welcome to the Friday Confessional. If you know, you know.